Author Archives: Preethi Saro Philip

About Preethi Saro Philip

Preethi Saro Philip is a Post Graduate Research Degree holder in Economics with more than 10 years of experience in writing, editing, research and teaching. She has an intense passion for content crafting and calls herself a ‘wordsmith’. She enjoys writing on wide-ranging topics including business, technology, health & lifestyle, education, environment etc.

AI for Ecommerce: Your Guide to Boosting Sales & Efficiency

Think of AI for ecommerce as giving your online store a brain. It’s about using smart algorithms and machine learning to craft unique shopping experiences, automate the tedious behind-the-scenes work, and make sharp, data-backed decisions. Instead of greeting every customer …

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AI in Insurance Underwriting: Smarter Risk Management

For years, insurance underwriting was more of an art form than a precise science. It relied on the seasoned intuition of human experts who would manually sift through applications, study historical loss data, and ultimately make an educated guess on …

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A Practical Guide to Mastering AI ROI

AI ROI. It’s the big question on every executive’s mind. Is this massive investment in artificial intelligence actually paying off, or is it just a high-tech money pit? Simply put, AI ROI, or Return on Investment for Artificial Intelligence, is …

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Enterprise Technology Augmentation: Your Ultimate Guide

Picture this: you give your team a sophisticated set of tools that doesn’t just check boxes and automate tasks. Instead, it makes them smarter, faster, and more creative. That, in a nutshell, is enterprise technology augmentation. It’s all about strategically …

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A Guide to CRM Software Development For Scalable Solutions

At its core, CRM software development is all about building a system from the ground up to manage how your company interacts with every single customer and lead. This isn’t about picking a pre-packaged tool; it’s about creating a platform …

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